One of the most empowering things that you can do as a publisher is ask questions in your blog. "What's your story?" "What is your experience?" "What do you think?" "What are you working on?" All of these questions brings the reader to share information, and giving readers the power to engage and feel engaged. Users enjoy reading content, but the content that you post can only go so far. It's essential to draw your readers in, and have them talk about their experiences and opinions about the topic that you're discussing.